Zhingalala founder, a pioneer in the shrimp industry, has recently called for a renewed focus on domestic promotion of shrimp and creating a unique culinary experience for consumers. This call comes at a time when the global demand for seafood, especially shrimp, is on the rise. As a result, it presents a great opportunity for the domestic seafood industry to shine and showcase its potential.
The founder, who has been in the shrimp business for over two decades, believes that the domestic market has not been given enough attention and has not been fully explored. Despite being the third-largest producer of shrimp in the world, India’s domestic consumption of this seafood delicacy is significantly low. This can be attributed to a lack of awareness and promotion of shrimp as a food option among the Indian population.
In a bid to change this, the Zhingalala founder has called for a collaborative effort from all players in the seafood industry to promote shrimp as a food choice within the country. He believes that with the right marketing strategies and efforts, the domestic market can be tapped into and create a new avenue for growth and development.
One of the key factors that the founder emphasizes on is creating a unique culinary experience for consumers. This means not only promoting shrimp as a standalone dish but also incorporating it into different types of cuisine. Shrimp has a versatile taste and can be used in a variety of dishes, be it Indian, Chinese, or Western. By doing so, it will not only attract seafood lovers but also cater to a wider audience, including those who may not be regular seafood consumers.
To achieve this, the founder suggests collaborating with renowned chefs and restaurants to create innovative and delicious shrimp-based dishes. This will not only add value to the domestic market but also give consumers a chance to experience the rich and diverse flavors of shrimp. Additionally, promoting shrimp as a healthy and nutritious food option can also help in attracting health-conscious consumers.
The founder also highlights the importance of promoting domestic shrimp as a premium and high-quality product. India has a significant advantage in terms of the quality of shrimp produced, and this needs to be marketed effectively to compete with other global players. By positioning domestic shrimp as a premium product, it will not only attract consumers but also increase its value in the international market.
Furthermore, the founder emphasizes the need to invest in infrastructure and technology to improve the overall production and processing of shrimp. This will not only lead to a better quality of shrimp but also increase its shelf life, making it more accessible in the domestic market.
The call for domestic promotion of shrimp and creating a unique culinary experience is not only beneficial for the seafood industry but also for the overall economy. The production and consumption of shrimp will lead to increased employment opportunities, especially in coastal areas, and contribute to the growth of the country’s GDP.
In conclusion, the Zhingalala founder’s call for domestic promotion of shrimp and creating a unique culinary experience presents a great opportunity for the seafood industry in India. By working together and implementing effective marketing strategies, the domestic market can be tapped into, and shrimp can become a popular food choice among Indians. This will not only benefit the industry but also contribute to the country’s overall economic growth. It’s time to make India a prominent player in the global shrimp market and showcase the true potential of this seafood delicacy.
