KMF Introduces QR Code-Enabled Packaging on Ghee Products for Easy Access to Product Details and Authenticity Verification
Karnataka Milk Federation (KMF) has always been at the forefront of innovation and technology in the dairy industry. In yet another groundbreaking move, KMF has introduced QR code-enabled packaging on its ghee products under both its GoodLife sub-brand and Nandini label. This new feature will allow consumers to easily access product details and verify the authenticity of their purchase.
With the rise of digitalization, QR codes have become increasingly popular and are widely used in various industries. KMF has recognized the potential of this technology and has incorporated it into their packaging to provide a better experience for their consumers. This move showcases KMF’s commitment to continuously evolve and meet the changing needs of its customers.
The QR code-enabled packaging will be available on all ghee products under the GoodLife sub-brand and Nandini label. This includes GoodLife Pure Ghee, GoodLife Cow Ghee, Nandini Pure Ghee, and Nandini Cow Ghee. The QR code can be easily scanned using any smartphone, and it will lead consumers to a webpage with detailed information about the product.
One of the key benefits of this new feature is that it allows consumers to access all the relevant information about the ghee product they have purchased. This includes the date of manufacture, expiry date, nutritional information, and ingredients used. This will enable consumers to make an informed decision based on their dietary requirements and preferences.
In addition to providing product details, the QR code-enabled packaging also allows consumers to verify the authenticity of their purchase. With the increasing number of counterfeit products in the market, it has become crucial for consumers to be able to authenticate the products they buy. The QR code will lead consumers to a page where they can verify the product’s authenticity by entering the batch number mentioned on the packaging.
KMF has always prioritized the quality and purity of its products, and this new feature reinforces their commitment towards it. By allowing consumers to verify the authenticity of their ghee products, KMF is ensuring that their customers receive only the best quality products.
Furthermore, the introduction of QR code-enabled packaging reflects KMF’s efforts to embrace technology and enhance the overall consumer experience. With just a simple scan, consumers can access all the information they need about the product, making the purchasing process more convenient and efficient.
This move by KMF is also in line with the government’s Digital India initiative, which aims to provide easy access to information and services through digital means. By incorporating QR codes on their packaging, KMF is not only providing a better experience for their customers but also supporting this national campaign.
The QR code-enabled packaging comes at a time when health and safety have become a top priority for consumers. With this new feature, consumers can have complete transparency about the product they are purchasing, giving them peace of mind.
In conclusion, KMF’s introduction of QR code-enabled packaging on their ghee products is a game-changer in the dairy industry. It not only provides consumers with easy access to product details but also allows them to verify the authenticity of their purchase. This move showcases KMF’s commitment to innovation and customer satisfaction. So the next time you buy a ghee product from GoodLife or Nandini, don’t forget to scan the QR code and experience the convenience and assurance it provides.
