Ahead of the Curve and Via Azzurra debut at the Olympic Museum on 18 September 2025.
18 September 2025 – The Olympic Museum in Lausanne, Switzerland, is set to make history once again as it hosts the highly anticipated debut of two revolutionary brands, Ahead of the Curve and Via Azzurra. This event is expected to be a major highlight of the year for the world of fashion and sports, as the two brands have made their mark in their respective industries with their innovative designs and dedication to sustainability.
Ahead of the Curve, a cutting-edge sportswear brand, has been making waves since its launch in 2023. With a focus on merging fashion and function, the brand has quickly gained a loyal following among athletes and fashion enthusiasts alike. Its debut at the Olympic Museum is a testament to its growing popularity and recognition in the sports world.
On the other hand, Via Azzurra, a luxury fashion label, has made a name for itself with its exquisite designs and commitment to sustainability. Founded in 2022, the brand has been a pioneer in the use of eco-friendly materials and ethical production methods. Its debut at the Olympic Museum is a reflection of its dedication to promoting sustainability in the fashion industry.
The event will showcase the latest collections from both brands, featuring a fusion of sportswear and high fashion. Ahead of the Curve will showcase its innovative performance wear, designed to enhance athletes’ performance while still being stylish and comfortable. Via Azzurra, on the other hand, will present its elegant and sustainable designs, inspired by the Olympic spirit and the beauty of nature.
The Olympic Museum is known for its support of innovation and sustainability, making it the perfect venue for this debut. The museum’s Director General, Mr. Philippe Viallon, expressed his excitement for the event, stating, “We are thrilled to welcome Ahead of the Curve and Via Azzurra to the Olympic Museum. Both brands embody the values of the Olympic Movement and promote sustainable practices, making them perfect partners for us.”
The debut at the Olympic Museum will also be an opportunity for Ahead of the Curve and Via Azzurra to showcase their commitment to social responsibility. The brands will donate a portion of their proceeds from the event to support the International Olympic Committee’s initiatives for promoting gender equality and protecting the environment.
The event will be attended by top athletes, fashion icons, and notable personalities from the sports and fashion industries. It will be a celebration of the fusion of sports and fashion, highlighting the importance of sustainability and social responsibility in both worlds.
The founders of Ahead of the Curve and Via Azzurra, Mr. Michael Ross and Ms. Sara Bianchi, expressed their excitement and gratitude for the opportunity to debut their brands at the Olympic Museum. “We are honored to have our brands showcased at such a prestigious venue. It is a dream come true for us, and we are grateful for the support and recognition from the Olympic Museum,” they said in a joint statement.
The debut of Ahead of the Curve and Via Azzurra at the Olympic Museum is a testament to the growing influence of fashion in the world of sports and the importance of sustainable practices in both industries. It is a milestone for the brands, the Olympic Museum, and the fashion and sports communities, and marks the beginning of a new era of collaboration and innovation.
The event is set to take place on 18 September 2025, and anticipation is already building up among fashion and sports enthusiasts worldwide. It is a must-see event for anyone who appreciates the fusion of fashion, sports, and sustainability. The debut of Ahead of the Curve and Via Azzurra at the Olympic Museum is sure to be a memorable and groundbreaking event that will leave a lasting impact on the fashion and sports industries.
