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Home Economic

Spreading the aroma of Araku Valley Coffee

September 27, 2025
in Economic
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Spreading the aroma of Araku Valley Coffee
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GCC, also known as the Girijan Cooperative Corporation, has recently been awarded the prestigious Changemaker award for their remarkable financial transformation of Adivasi farmers in the Eastern Ghats. The award was received by the GCC’s Managing Director, Ms. Sushila Devi, at a ceremony held on Friday. In her address to the gathering, Ms. Devi expressed her gratitude and pride in receiving this recognition, stating that it is a testament to the hard work and dedication of the GCC’s employees and the Adivasi farmers in the Eastern Ghats.

The Eastern Ghats, a mountain range running parallel to the eastern coast of India, is home to a large number of Adivasi communities. These indigenous communities have been facing numerous challenges, including poverty and lack of access to financial resources. The GCC, a government-owned cooperative, recognized the need to uplift these communities and initiated a financial transformation program for the Adivasi farmers.

Under this program, the GCC provided financial assistance to the Adivasi farmers in the form of loans, subsidies, and training programs. The loans were offered at low-interest rates, ensuring that the farmers were not burdened with heavy debts. The subsidies were given for the purchase of modern farming equipment and techniques, which helped increase their agricultural productivity. Additionally, the GCC organized training programs to educate the farmers on modern farming practices and financial management.

The results of this program were astounding. The Adivasi farmers, who were once struggling to make ends meet, saw a significant improvement in their income and standard of living. They were able to adopt modern farming techniques and increase their crop yield, leading to a rise in their income. With the help of the GCC, these farmers were also able to access markets and sell their produce at fair prices, eliminating the middlemen and ensuring a higher profit for themselves.

The financial transformation of the Adivasi farmers not only improved their economic status but also empowered them to become self-sufficient. They no longer had to rely on others for financial assistance and were able to support their families and communities. This has also led to a decrease in migration from these communities, as the farmers are now able to sustain themselves and their families in their own villages.

The GCC’s efforts have not only impacted the lives of the Adivasi farmers but have also contributed to the overall development of the Eastern Ghats region. With the increase in agricultural productivity, the region has seen a boost in its economy. This has also led to the growth of other industries, such as tourism, as the Eastern Ghats are known for their scenic beauty and rich cultural heritage.

The Changemaker award, which recognizes individuals and organizations for their exceptional work in bringing about positive change, is a well-deserved recognition for the GCC. Their efforts have not only transformed the lives of the Adivasi farmers but have also set an example for others to follow. The GCC’s financial transformation program has shown that with the right resources and determination, it is possible to uplift marginalized communities and bring about a positive impact on society.

In her acceptance speech, Ms. Devi dedicated the award to the Adivasi farmers and the employees of GCC, who have worked tirelessly to make this transformation possible. She also urged other organizations and individuals to come forward and join hands in empowering the Adivasi communities and bringing about sustainable development in the Eastern Ghats.

The GCC’s financial transformation of Adivasi farmers in the Eastern Ghats is a shining example of how a cooperative effort can bring about significant change in society. It has not only improved the lives of the Adivasi farmers but has also contributed to the overall development of the region. With this award, the GCC has set a benchmark for others to follow and has proven that change is possible, one step at a time.

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