In recent years, the academic community has made great strides in promoting open access to research papers and supplemental data. This has been crucial in making knowledge accessible to a wider audience and promoting collaborative and cross-disciplinary research. However, amidst the focus on open access, one aspect that often gets overlooked is the curation of communication outputs aimed at engaging non-academic audiences. This is a crucial step in ensuring the long-term impact of research.
In the digital age, communication has become increasingly important. With the rise of social media and the internet, it is easier than ever before to share information and engage with a wider audience. This has presented a unique opportunity for researchers to communicate their findings to non-academic audiences, including policymakers, journalists, and the general public. However, this also means that the responsibility of preserving and archiving these communication outputs falls on researchers.
Andy Tattersall, Liz Such, Joe Langley, and Fiona Marshall, in their article for Social Science Space, argue that equal attention should be paid to curating communication outputs as is given to open access research papers. They highlight the importance of preserving these outputs for the long-term impact of research.
One of the key reasons why curating communication outputs is crucial is the potential for these outputs to reach a wider audience. In today’s fast-paced world, where attention spans are limited, traditional academic papers may not always be the most effective way to communicate research findings. Therefore, it is important to adapt and utilize various communication tools to engage a broader audience. This could include blogs, podcasts, infographics, videos, and social media posts. By doing so, researchers increase the chances of their work being read and understood by policymakers, media personnel, and the general public.
Moreover, curating communication outputs also ensures that the research findings remain accessible in the long term. Unlike academic papers, which are typically published in journals and archived by libraries, communication outputs may not have a designated platform for preservation. This makes it imperative for researchers to take responsibility for preserving their own work. By doing so, they can ensure that their work remains available for future reference and use.
Another important aspect of curating communication outputs is the potential for increased impact. Research that reaches a wider audience has the potential to create a more significant impact. It can influence policy decisions, shape public opinion, and drive social change. This, in turn, can lead to more funding opportunities and collaborations, ultimately benefiting the research community as a whole.
Furthermore, curating communication outputs can also increase the visibility and reach of individual researchers. In today’s competitive academic landscape, researchers are often evaluated based on their impact and reach. By effectively communicating their research findings to non-academic audiences, researchers can increase their visibility and establish themselves as experts in their field. This can also lead to increased opportunities for collaboration and funding.
Despite the benefits, curating communication outputs can be a time-consuming and challenging task for researchers. It requires them to be proficient in not only their research but also in communication skills and digital tools. However, with the right support and resources, this can be achieved. Universities, funding bodies, and institutions can play a crucial role in providing the necessary training and resources for researchers to effectively communicate their work.
In conclusion, while open access to research papers and supplemental data is undoubtedly crucial, equal attention should also be paid to curating communication outputs aimed at engaging non-academic audiences. This will not only increase the reach and impact of research but also ensure its long-term preservation. As researchers, we have a responsibility to communicate our findings beyond the academic community and make a meaningful impact on society. By curating communication outputs, we can achieve this and contribute to the advancement of knowledge for the betterment of all.
