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Bandhan Life expands national footprint with launch in northern India 

November 19, 2024
in Economic
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Bandhan Life expands national footprint with launch in northern India 
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Life insurer’s products to be available at 142 Bandhan Bank branches across Delhi; to expand footprint in more Northern States in coming days, says Indranil Dutta, Chief Business Officer-Bancassurance.

The life insurance industry in India has been on a steady growth trajectory, with an increasing number of individuals opting for insurance products to secure their future. In line with this trend, one of the leading life insurance companies, has announced its partnership with Bandhan Bank, one of India’s fastest growing banks. The collaboration aims to provide enhanced insurance products and services to customers across Delhi and expand its presence in more Northern states in the near future.

Under this partnership, the insurer’s products will now be available at 142 Bandhan Bank branches across Delhi, offering customers convenient access to a wide range of insurance solutions. This initiative is a part of the insurer’s efforts to reach out to a larger section of the population and make its products easily accessible.

Indranil Dutta, Chief Business Officer-Bancassurance, while speaking on this development, said, “We are pleased to join hands with Bandhan Bank, which has established itself as one of the leading banks in the country. This collaboration will enable us to expand our reach in Delhi and also tap into potential markets in Northern states in the near future. We are dedicated to offering innovative insurance solutions to our customers and this partnership will play a crucial role in achieving that goal.”

The partnership between the insurer and Bandhan Bank is expected to bring a host of benefits to customers. With the insurer’s products now available at Bandhan Bank branches, customers will have easy access to a wide range of insurance products, including life, health, and savings. This will not only provide them with the necessary financial security but also help them to fulfill their long-term goals and aspirations.

Moreover, the partnership will also offer a seamless and hassle-free experience to customers. They can now avail the services of both banking and insurance at a single point of contact, making it more convenient and efficient. This will also save them the time and effort of visiting multiple institutions for their financial needs.

The collaboration between the insurer and Bandhan Bank also aligns with the Government’s vision of promoting a cashless economy. With Bandhan Bank’s digital banking services, customers can easily purchase insurance products without any physical documentation, making the entire process more efficient and convenient.

This partnership also marks a significant step towards the insurer’s vision of becoming one of the leading life insurance players in the country. With Bandhan Bank’s strong presence in the Northern states, the insurer will be able to reach out to a larger customer base and cater to their evolving insurance needs.

In addition to offering insurance products, this collaboration will also focus on creating awareness and educating people about the importance of financial planning and securing their future. This will play a crucial role in bridging the insurance gap in the country and ensuring financial protection for a larger section of the population.

With the increasing demand for insurance products in the country, this move by the insurer is in the right direction. It not only benefits the customers but also strengthens the partnership between the two organizations. Both the insurer and Bandhan Bank have a common goal of providing quality financial services to customers, and this collaboration will help them achieve it efficiently.

In conclusion, the partnership between the insurer and Bandhan Bank is a significant development in the Indian insurance industry. With the insurer’s products now available at 142 Bandhan Bank branches in Delhi and the promise of expanding their footprint in more Northern states in the coming days, this collaboration is set to make a positive impact on the lives of many. It not only offers customers easy access to insurance solutions but also promotes the government’s vision of a cashless economy. With this partnership, the insurer reaffirms its commitment to offering innovative and customer-centric insurance solutions and looks forward to a successful partnership with Bandhan Bank.

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